Universal movie theatres10/4/2023 ![]() ![]() Universal has been using the pandemic, which dramatically shifted the power dynamic between cinema operators and distributors, as an opportunity to test unprecedented release strategies to both maximize its own revenues and grow Peacock’s subscriber base. Two Universal movies, “The Boss Baby: Family Business” and “Halloween Kills,” broke industry tradition by landing day-and-date on Peacock, though most of the studio’s titles played exclusively in cinemas before moving to digital platforms. ![]() “The team at Universal Filmed Entertainment Group are fantastic partners and we are excited to bring their amazing slate of blockbuster films and beloved franchises to Peacock as early as 45 days after their theatrical release, and provide a steady stream of fresh, original films exclusively for Peacock customers throughout the year.” ![]() “As we continue investing in the most valued and sought-after content for Peacock, films are essential to that mix,” said Peacock President Kelly Campbell. ![]()
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